Video Format | InRead (Out-Stream) |
Pre-Roll (In-Stream) |
SmartWall (Out-Stream) |
---|---|---|---|
Examples of providers/channels | ![]() ![]() |
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Environment | Editorial Content | Video stream | Editorial Content |
Completion rate (Videos viewed completely 15s) |
≅ 49% | ≅ 65% | > 90%* |
Reward user with content | No | Yes | Yes |
Viewability | Low | Strong | 100% |
User Perception | Intrusive | Imposed | Chosen |
* 90% for the video InWall, 70% for the VideoWall |