| Video Format | InRead (Out-Stream) |
Pre-Roll (In-Stream) |
SmartWall (Out-Stream) |
|---|---|---|---|
| Examples of providers/channels |   |
  |
 |
| Environment | Editorial Content | Video stream | Editorial Content |
| Completion rate (Videos viewed completely 15s) |
≅ 49% | ≅ 65% | > 90%* |
| Reward user with content | No | Yes | Yes |
| Viewability | Low | Strong | 100% |
| User Perception | Intrusive | Imposed | Chosen |
| * 90% for the video InWall, 70% for the VideoWall | |||
Direct efficiently the attention
of already captive users
Attention is one of the most valuable resources in the era of fragmented media and audiences.
We give brands the opportunity to be at the heart of users’ journeys in premium editorial environments.
Become users’ ally
by rewarding them with paid content
The AdWall allows users to access the content for free in exchange of viewing your video ad or interacting with your ad
- Out-stream and click-to-play format within a paywall
- Chosen advertising, opt-in, rewarding and respectful of the user
Why brands choose SmartWall
to video Advertise
Higher quality,
more performance
Once the user has watched your video or has carried out a requested action like answer some questions, he will be able to access to the content.
- High Viewability, High Completion rate
- 100% user-friendly
Digitally empowered consumers should never been forced to face advertising. Advertising must be an option and never an obligation. SmartWall allows us to reach an audience wilfully engaged.
Richard Briffod, Chief Marketing Officer at Lendix