Reinventing the way to
consume news online
by providing easier access to content
At SmartWall, we love the media world and journalism. We intend to reconcile users with paid content by offering them a simple way to pay. We believe that user experience is the key to success for restoring the legitimate value of news content.
Reinventing
the business model of News
We intend to sustainably monetizing the news industry:
- By maximising user experience
- By transferring value directly from advertisers to consumers
- By dramatically increasing publishers revenue
SmartWall
is a conversion optimization platform for paywalls
SmartWall solution is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. It provides publishers and media with a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion.
SmartWall allows publishers to sell digital content without any friction, on their website or their mobile applications. SmartWall technology relies on Machine Learning algorithms, behavioral analysis and reading context to instantly select the best suited advertising, the proper price for news articles or the best subscription offer.
SmartWall allows advertisers to boost engagement and interactions from users through an utmost advertising space.