Drive engagement,
loyalty & revenue

Flexible & dynamic paywall for media companies

Monetize your readers

with a seamless experience

SmartWall is a dynamic paywall that drives engagement with personalized payment experiences.

SmartWall is a data-driven paywall that finds
each user's tipping point towards conversion

Real-time decisioning

Decisioning through machine learning based on user engagement, behavior & more than 150 criteria


Personalization of the SmartWall which boosts conversions (Payments, video views, subscriptions, registrations etc.)

Grow your paying audience & profits,

drive more engagement

SmartWall enables users to pay for single articles, a batch of articles, a timed pass or for a subscription.

  • Use native or custom widgets to give an easier access to your content
  • Monetize 100% of your audience and generate more revenue
  • Better know your users and engage with your audience

Start monetizing

in minutes

Easily pluggable, immediately profitable.

  • SmartWall can encapsulate an existing paywall and allows its full optimization
  • SmartWall can be used as an additional payment method within an existing paywall
  • Publishers can use the SmartWall as a standalone paywall and seamlessly switch their free content into paid content

Drive your paywall strategy with an
all-in-one dashboard

Create personalized

payment experiences

Design an infinite amount of experiences (Option sets) that will define how users will interact with the SmartWall and your content.

  • Drag & Drop editor
    Design in a few clicks segment-specific experiences. Easily configure option sets and widgets (WYSIWYG) or use our advanced editor (HTML, CSS, JS)
  • Use our native Widgets or build yours
    3-click payment, video ad unlocks, newsletter subscriptions, Ad-Blocking widget, quiz widget and many more compensation choices available. You can also build and perform your own widgets
  • Fits to your design
    Adapt the graphic style to your visual identity
  • Promote and test
    Promote new offers or subscriptions, test article prices, video campaigns or custom widgets, create targeted campaigns

Design your audience segmentation

& readers' journeys

  • Target profiles and context
    Device, geolocation, browser, user agent, ad blocking users, user source , user scoring, custom variables…
  • Target behaviors
    Detect specific behaviours such as past interactions with the SmartWall or your content (Metered paywall option), past conversions, visit frequency, page viewed, scroll, time spent, user events…
  • Target content
    Target specific sections, content, url, or pages containing specific elements
  • Use third-party data
    Enrich native SmartWall criteria with existing data from CRMs and DMPs

Let your data speak

test, learn & optimize

  • Data insights
    Understand customer journeys and how readers interact with your SmartWall and your content. Get an overview of underperforming or overperforming articles within your segments. Identify most loyal and least loyal visitors etc.
  • A/B/n Tests
    Use a test & learn approach, track personalization performance, build and compare 2 or more variations of the same element
  • Intelligent optimization through Machine Learning
    Let our algorithms choose how to display your campaigns for maximum conversions
  • Real time statistics
    Take action based on reliable, concrete data that truly helps you make decisions

Payment has never been

so easy

Use our payment native widget to provide users with convenient & frictionless payments methods. It is as simple as paying on iTunes.

  • 3-click payment & direct access
  • No sign-up, no sign-in, no credit cards details
  • Available in more than 140 countries and with more than 300 mobile carriers
  • New frictionless payment methods added every month

Video advertising

as a convenient way to pay

Attention is one of the most valuable assets. Advertisers are looking for premium environments and true attention from users. We provide the advertising market with unmatched attention quality, so that budgets can get reallocated and deliver higher returns.

Use our video advertising widget to boost your ad revenue.

  • Opt-in engagement & quality advertising
  • Advertising relevance
  • High CPMs, GDPR compliant, VAST/VPAID compliant

Monetize your

Ad-Blocking audience

Ad Blocking leads to dialogue.

Use our Ad-Blocking widget and offer compensation choices to monetize your ad-blocking audience efficiently.

  • Increase ad blockers deactivations on your site
  • Generate additionnel payments from users who are not willing to deactivate
  • Detect, measure, test & analyse

“SmartWall helps maximize content ROI, it provides users with a great experience while educating them on the incompressible cost of information”

Cyril Petit
Editor in chief – Le JDD – Lagardère Active