Reinventing the way to consume news online
by providing easier access to content

At SmartWall, we love the media world and journalism.
We intend to reconcile users with paid content by offering them a simple way to pay.
We believe that user’s experience is the key to success for restoring the legitimate value of news content.


the online media model

We intend to sustainably monetizing online news content:

  • by maximising user experience
  • by transferring value directly from advertisers to consumers
  • By dramatically increasing publishers revenue

The SmartWall
a conversion optimization platform for paywalls

The SmartWall solution is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. It provides publishers and media with a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion.

The SmartWall allows publishers to sell digital content without any friction, on their website or their mobile applications. The SmartWall technology relies on Machine Learning algorithms, behavioral analysis and reading context to instantly select the best suited advertising, the proper price for news articles or the best subscription offer.

SmartWall allows advertisers to boost engagement and interactions from users through an utmost advertising space.

Innovative monetization
Frictionless payment

With our payment solution through mobile operator or advertising exposure, we bring payment experience up to a level unreached so far.

Quality advertising
Respectful and convenient

By giving the choice between payment and advertising, the reader regains power. Advertising gets improved acceptance and ad exposure becomes a form of payment.

Our story

SmartWall is an AdTech and a MarTech company incorporated in Lausanne, Switzerland in August 2015.

Our goal is to to change the way to finance the production of editorial contents, bringing up to date on the web the historical model of the printed press, through advertising and paying readers.

We want to offer to readers real alternatives well in line with their present day consumption patterns : their ability to pay in 2 clicks without further commitment, or to be allowed to exchange their time and attention into a means of payment.

We are committed to bring at all times the best up to date payment technology and the best advertising.
We bring together into a virtuous cycle the News publishers, the brands and the readers, in order to ensure the stable, long term financing of a major resource for the formation of public opinion.

Since our creation, we have enjoyed an enthusiastic welcome from readers, publishers, brands and our investors.

Meet our team and our job opportunities on


SmartWall received initial funding from Virtual Network SA, and has since been privileged to attract the support of great technology and media investors.